Interpersonal communication as under-appreciated pathway to positive behavior change
Most approaches to environmental communication rely on top-down, unidirectional (i.e., traditional) messaging techniques. Although important, decades of research in communications, marketing and psychology highlights the critical and powerful role that more informal forms of interpersonal communication play in shaping behavior and beliefs. Our group has begun exploring factors that influence various forms of interpersonal communication (e.g., social sanctioning, signaling, everyday conversation) regarding environmental issues, including individual differences, issue framing and reputational concerns.
Ezra Markowitz PhD 